Cult Favorite Firm + Flexible Hairspray – Lightweight spray with all day hold | Humidity resistance | Heat + UV protection | non stiff, non sticky | Brushable | Non yellowing

I have purchased this hairspray a few times and I love it. It is flexible enough that it isn't stiff and it holds my hair in place especially when it has been windy out. I really have not had any problems with it and will continue to purchase it as it does the job on my fine thin hair.

This is the best hairspray. However, after you use it rinse the valve off and gently dry it. You see, if not, the next time you try to spray, it will not work. If you turn on the hot water and run it over the valve, that will unstick it. Dry that off. Now, try spraying your hair. Wallah!!!

I absolutely love the COLOR WOW Cult Favorite Firm + Flexible Hairspray! It gives my hair great hold without making it stiff, crunchy, or sticky like a lot of hairsprays do. My style stays in place all day while still feeling soft, touchable, and easy to brush through. It also adds a beautiful shine and helps control frizz and humidity, which is a huge plus. I really appreciate that it doesn’t leave buildup or dull my hair color. The spray is lightweight, smells nice, and works perfectly for everyday styling or special occasions. Definitely one of the best flexible hold hairsprays I’ve used!

I have bought this product several times. Giving it more than one chance. I love Wow products but the sprayer on this product doesn’t last long enough to empty the bottle. At $30, I think it should. Won’t buy again. Any suggestions for a comparable product?

I love this spray! Doesn’t make my hair hard or sticky. Holds curls for the most part. Don’t have to use a lot. Works well for volume. I have thick 4c hair.

Great hairspray does not feel stiff it does hold. Love color wow products

I use nothing but WOW products on my hair. Once I started using them, I never turned back. Top of the line quality, and best of all it tames all my frizzies!

I’ve tried so many hairsprays that either leave my hair stiff and sticky or don’t hold at all, but this one really strikes the perfect balance. The mist is super fine, so it distributes evenly without weighing my hair down. It gives me all-day hold that keeps my style in place, yet my hair still feels soft and touchable. I also love that it doesn’t flake or leave that crunchy texture some sprays do. Another plus—it brushes out easily, so if I need to restyle, I can without washing my hair right away. The scent is light and not overpowering, which I appreciate. A little goes a long way, so the can lasts longer than I expected. If you’re looking for a firm but flexible hold that still looks natural, this spray definitely delivers.

Good hair spray to use with great hold

Loved it until the spray nozzle got stuck but just run it under hot water and it will unclog.

Nice product for hair, easy to use.👍

Aerosol can not working. Hardly spraying any product out. Tried to return due to it being faulty BUT unable to return!! Not great for an expensive hair spray.

My wife got this originally in one of those posh advent calendars John Lewis and Liberty and places like that do are Christmas and only uses this now. Says it's amazing stuff.