The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Mike has written the best book on DTC business and strategy. In contrast to other tactical "how to do X" books and articles elsewhere, he has focused on a higher level, on how to build a DTC business, what are the important strategy considerations and tradeoffs. They are told in case study format with 15 different businesses from multiple countries, each with background on the founders and what made them choose their opportunity. It is inspirational, actionable and overall a very enjoyable read. Highly recommend!

I read the available introductory information Amazon provides before making a purchase, and it looks fantastic. The only issue for me these days is that I'm so busy that I only listen to all of my Audible books and podcasts. I do that while driving or mowing the lawn, etc., so I'm essentially double-tasking. I just don't sit down and read books anymore.If this title ever becomes available on Audible, count me in! I'd love to hear the rest of it.