--- product_id: 3865074 title: "" price: "P1518" currency: BWP in_stock: true reviews_count: 13 url: https://botswana.desertcart.com/products/3865074- store_origin: BW region: Botswana --- # **Price:** P1518 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** - **How much does it cost?** P1518 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [botswana.desertcart.com](https://botswana.desertcart.com/products/3865074-) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. Review: Must Read Branding Book - What of the best business books I have ever read. It's a must read! Review: Good - Gets straight to the point, no fluff, read it in one sitting and learned valuable information ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #75,545 in Books ( See Top 100 in Books ) #4 in Graphics & Multimedia Programming #7 in Product Management #557 in Business Management (Books) | | Customer Reviews | 4.6 out of 5 stars 687 Reviews | ## Images ![ - Image 1](https://m.media-amazon.com/images/I/61zn3zdoZwL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Must Read Branding Book *by S***S on December 23, 2025* What of the best business books I have ever read. It's a must read! ### ⭐⭐⭐⭐⭐ Good *by L***N on July 26, 2025* Gets straight to the point, no fluff, read it in one sitting and learned valuable information ### ⭐⭐⭐⭐⭐ Master's Level Education in Bathroom Reading Approach *by K***E on May 28, 2010* This is a no-nonsense yet fun-to-read book that will challenge your notions of branding and marketing. The author uses compelling eye-opening examples and statistics from real life, but really helps you followed a detailed, step-by-step process to invent or re-invent your business. I could see how this book could take the boring factor out of any business plan, bring new life to a team, and make you really know where you are headed, all by making you take a look at the fundamental yet unwritten aspects of doing business in the current generation's marketplace. Much thanks to Kelly Lappin of Greenbird for recommending it. She knew this is exactly the book I needed to work out the details of taking my business to a new level after all these years of thinking of myself as merely a web developer. ## Frequently Bought Together - Zag: The Number One Strategy of High-Performance Brands - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://botswana.desertcart.com/products/3865074-](https://botswana.desertcart.com/products/3865074-) --- *Product available on Desertcart Botswana* *Store origin: BW* *Last updated: 2026-05-30*