Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.

This is pretty much the only hair lightening kit I'll use. I have fine, straight, dark hair and this gets it to a beautiful pearl white shade. I will admit to using purple shampoo as a toner along with their conditioner, but nothing else has gotten my hair to the right color with as little damage as this does. It's really easy to use the kit as long as you follow the instructions, and it comes with a pair of gloves (though I use my own nitrile gloves). Everything you need is there. If you have longer hair, you're going to need quite a bit of this stuff. To get my desired lift, I use one whole bottle on my hair, then do a second round using another whole bottle. It does have that bleach smell- so if that bothers, you, you may want to look into alternative lightening options. But if you're going for that really clean platinum look- this stuff works without destroying your hair.

My go-to for flawless platinum! Great base for fantasy colors, too.

it’s pretty and the toner is good it’s just that it leaves your hair yellow instead of blonde

I’m unemployed, the salons are closed, and this product and my experience with are a major bright spot in my year. I used to get my hair done almost platinum with platinum highlights at the salon so I feel like I sort of have experience watching the right way to do blonde and knowing what “good” (and by “good” I mean “not cheap“ and expertly applied) blonde should look like when it’s done. Check out my review and tips below. Section your hair evenly before you begin. Start with dry hair. Wear the gloves. I used a dye bowl and brush to apply. The smell wasn’t bad, in my opinion. Yes, it’s hair bleach (it promises 7 levels of lift, which a stylist would probably tell you is not actually realistic for one application—but yes, this kit is bleach, dunno why other reviewers are surprised by that). Anyway, I even forgot to add the Step 3 liquid (twice) and it still worked. Apply it slowly and carefully. Buy two boxes so you will get enough coverage and enough lightening. If you have dark hair, orange is a normal outcome—you just need to use more and to do this more than once. Apply in two (or more, if needed) rounds so you don’t have the product on your hair for more than 60 minutes at a time. Keep it moist while it cures (put plastic on your head), because it will stop working when it dries out. Don’t be surprised by any orange tones, they don’t mean it didn’t work, they mean your hair is too dark to go platinum in one treatment. The conditioner included smells like roses and makes your hair soft but doesn’t have enough color in it to really help brassiness. Buy a good purple or blue conditioner to counteract any yellow or orange tones (my stylist uses Shimmer Lights, so I do, too, and I mix it with a 3-minute conditioner to get the shade I like). Overall, this worked well for me and I am one happy quarantined blonde. If you’re not super familiar with doing your own hair blonde, watch some YouTube videos before you start so you don’t make mistakes that are easily avoided. It’s hard to do your hair yourself and have it come out perfect but now at least seeing my own reflection is a joy again and anything I may have messed up can be fixed in the salon someday if needed. Highly recommend.

Perfect for me every time

Exelente

Makes hair yellow. I had dirty blonde hair and now it's light yellow. I buy this product all the time, it's easy to use but I've never achieved "platinum" from it...best it gets is light yellow.

美容室でブリーチ？いかない。 自分で白レベルまでもっていけるブリーチ！ これしか使えない。

I’ve been using this product for years, though this is the first time I’ve ordered it from Amazon. I’ve tried all the rest, and this is the best!! Not only is the colour truer to that shown on the box, but the colour isn’t flat, like most dyes are. There are highlights and lowlights, that make the colour appear far more natural! I’ve tried quite a variety of different brands and solutions over time - Clairol, Nice and Easy (which my Mum used for over 50 years!), Garnier and L’Oreal, etc., including all of the different varieties of each - and this is my hands down favourite!! I’ve always been blonde and, for most of my life, the sun bleached it to platinum every summer. It’s only in the last number of years that I’ve had to help it get there. All of the L’Oreal dyes are great - but Ferria goes that extra step that makes it look so natural!! I’d definitely recommend this product to anyone eishing to change their hair colour!!

I have medium length, very dark brown virgin hair, and wanted to go platinum. I used one box the first time, was not enough. Very patchy, and mostly just made it look highlighted, possibly medium brown. Two weeks later, I used two boxes. Much better amount, brought it up to the colour in the first picture (pink shirt). Two weeks later, I used two more boxes. Really disappointed - second picture is today (blue shirt). It barely lightened it any more at all, and if anything made it MORE yellow. I feel like the toner does not work at all. Hair is super super yellow. I like that there is no ammonia, so I felt confident to lighten my hair at home. I'd never done it before - always gone to the hairdresser, and then coloured it various colours (blue, green, pink, etc) on my own. But after growing it out, and with lockdown, decided now was a good time to try it on my own. I think maybe this would work with blonde hair. After the second application, my hair was at the "medium blonde" shade on the box, but looks nothing like the "after" picture. Still, substantially cheaper than going to a hairdresser, and my hair doesn't feel like straw, but still soft and healthy. I'll likely play around with a quick purple dye to neutralize it, as I feel like toners just don't work well with me (last time I had a hairdresser do it, she toned my hair 4 times and it just didn't loose the yellow tone. Ended up completely covering it with pink). Try it, it's worth a shot, but unless you have very short hair, I would definitely say get two boxes.

Worked okay. I followed instructions but not sure if I should’ve left it on longer because my hair was left quite yellow (even after following with a toner). I only have to lift my natural colour a few shades, so if you have dark hair I don’t think this will be strong enough to do much for you. It was my first time doing this myself so I will give it another go. I was only doing my grown out roots and had 2-3x more than I needed in one box. Unfortunately it can’t be saved for later use once mixed. You also definitely need to buy your own toner. The toning conditioner that comes in the box does absolutely nothing, as I suspected.

I was a bit disappointed with this hair colour. I wanted blond and it dyed my hair to a light blonde. I covers grey hair okay but not great. I don’t think I’ll buy again.